Events Sales Executive

Full Time


New opportunity in a growing team for a professional Sales Executive to join an existing team based in South Leicestershire. The company organises a successful schedule of industry specific forums, which provide senior executives with the opportunity to discuss top level business through a series of focussed one to one meetings and networking sessions.  Focussing on hospitality and private healthcare sectors.

Key Responsibilities:

Working from the office in South Leicestershire, the Events Sales Executive will be responsible for:

  • Selling market leading B2B events (all sales are based in house)
  • Attending events (some international travel may be required) and representing the business
  • Listening to customer requirements and presenting appropriately to make a sale
  • Maintaining and developing relationships with existing customers
  • Cold calling to potential customers to prospect for new business
  • Responding to incoming enquires-calls and emails
  • Negotiating the terms of an agreement and closing sales
  • Gathering market and customer information and using commercial acumen to drive sales
  • Representing the organisation at trade exhibitions, events and demonstrations
  • Challenging objections with a view of making a sale
  • Achieving sales targets
  • Creating and driving sales revenues across the business
  • Developing and implementing sales campaigns for new business sales and up sell and cross sell
  • Keeping up to date with market information and buying trends
  • Attending team meetings and sharing best practice with colleagues



  • Commercially minded
  • Track record of achieving and exceeding targets in B2B role/s, dealing with SME’s and blue chip business
  • Good time management, appointment coordination and client management
  • Resilience and robustness with experience in generating new business from cold calls
  • Enthusiastic and willing to be a part of the team

NB: Some international travel may be required:

Location: South Leicestershire, commutable from Leicester, Northants, Birmingham.

Salary: £19,000-£23,000 plus OTE (c.£30-35k)